Topic ID #24263 - posted 10/26/2012 1:44 AM

Anthropologist: Apple is a religion

Jennifer Palmer

Anthropologist: Apple is a religion
by Chris Matyszczyk
October 25, 2012 9:27 AM PDT

I am not sure that religions are really religions any more.

Fundraising and struggling for the attentions of the young have tended to force them into indecision between rigidity and compromise. Perhaps this is one reason why the real and the bedraggled have increasingly turned to material things in order to dedicate their beliefs.

There is something painfully unsurprising, therefore, in hearing that Dr. Kirsten Bell of the University of British Columbia believes that Apple is a cult-like religion.

Did it take deep analysis to discover this? Perhaps not. For ZDNet reports that she observed launch videos and actually went to the iPad Mini launch on behalf of TechNews Daily.

Academics adore categorizations and definitions.

Bell said that the lovely cathedral-style theater in San Jose where the iPad Mini was launched was "littered with sacred symbols, especially the iconic Apple sign itself."

Read more here.


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